Hornbills’ co-founders, Sofiah Jamil and Luenne Choa, recently penned an op-ed for The Business Times on 16 Aug 2018, to share their thoughts on the recent PR stunt by the WWF office in Singapore.
The article discusses the challenges in managing truth, trust and transparency in an age of social media and fake news.
An abridged version of the article was published the next day in another Singapore-based newspaper, “The New Paper”
Click here to read the full article on The Business Times website.
Click here to read the abridged version in The New Paper (page 16).